Plug & Play delivered a large new enterprise scale SaaS website for Eco Online to improve market penetration, conversions and lead generation. Following a number of business acquisitions, Eco Online needed to invest in their digital ecosystem to harmonise their user experience and improve performance.

Following a number of business acquisitions, EcoOnline needed to invest in its digital ecosystem to harmonise the user experience and improve performance across a fragmented estate.

The project also carried an ambitious timeline, requiring Plug & Play to take the lead, leverage EcoOnline’s internal resources, and implement best practice to hit a fixed launch date.

Plug & Play took the lead on delivery, pairing digital strategy with enterprise web development from day one, so design decisions were grounded in performance and conversion goals rather than aesthetics alone. Delivering digital transformation and digital strategy alongside the build itself to maximise impact.

A high performance enterprise website to win new customers across 9 international territories, consolidating 9 domains into a 3,000+ page website. The new website is underpinned by user experience design and a digital strategy to ensure it not only looks great, but performs well too.

The team incorporated EcoOnline's new brand to create a fresh, dynamic design that places their product as the centre of the user journey.

The website was custom developed with WordPress and leveraged WPML to deliver fully localised content across 6 languages, while Plug & Play's developers wrote optimised code to deliver high load speeds under enterprise traffic.

HubSpot integration connects the new site directly to EcoOnline's lead generation and marketing infrastructure.

A single, high-performance platform replacing nine fragmented domains, built to convert across international markets, with the technical foundation (WPML localisation, HubSpot integration, optimised front-end performance) to support EcoOnline's continued growth.