Plug & Play designed and developed this enterprise website for financial services firm Triple Point.

Triple Point is a highly established business with a large market penetration, but its digital footprint had grown into a multi-domain estate that undersold that position.. Plug & Play needed to design and develop the enterprise website to unify that footprint and differentiate Triple Point from a crowded competitor set, innovating creatively for its target audience without sacrificing the brand familiarity and credibility Triple Point had already earned.

The goals were to increase target market penetration, increase Marketing Qualified Leads (MQLs) and reduce client acquisition cost (CaC)

Plug & Play ran a digital strategy phase to rationalise years of accumulated content across the client's group of domains. With no established brand language to build from, brand design became foundational to the project rather than a late-stage visual layer, giving Triple Point a distinct personality to build the UX/UI and content architecture around.

The rebuild consolidates Triple Point's retail, institutional and public-sector investment offerings onto a single enterprise CMS, replacing a multi-domain estate with one governed platform. Gated content and lead capture run through HubSpot integration, feeding directly into the MQL goal, while a purpose-built design language gives Triple Point a visual identity as considered as the investment strategies it represents.

Brought together a single, cohesive digital ecosystem from start to finish. Built to grow market penetration, lift MQLs and bring down the cost of acquiring new clients as Triple Point's group continues to grow.